Mobile IP messaging market seen reaching $195.94 billion by 2030

The global mobile internet protocol messaging market is projected to grow from $94.7 billion in 2025 to $195.94 billion by 2030, driven by smartphone adoption, mobile data use and demand for secure, real-time communication. North America led the market in 2025, while Asia-Pacific is expected to grow fastest through 2030.

Why it matters: - Mobile IP messaging is shifting from a consumer texting tool into a broader communication layer for real-time, multimedia and enterprise messaging. - The market’s forecast growth signals rising demand for encrypted, AI-enabled and cloud-based messaging across consumer and business channels.

What happened: - The Business Research Company said the global mobile internet protocol (IP) messaging market was valued at $94.7 billion in 2025 and is expected to reach $109.35 billion in 2026. - The same report projects the market will climb to $195.94 billion by 2030. - The company released the forecast in its Global Mobile Internet Protocol (IP) Messaging Global Market Report 2026.

The details: - The report pegs the 2025-2026 growth rate at 15.5%. - It forecasts a 15.7% compound annual growth rate from 2026 to 2030. - The report cites widespread SMS and MMS use, faster smartphone adoption, expanding mobile data networks, OTT messaging apps and demand for real-time communication as historical growth drivers. - The report says future growth will be supported by secure encrypted communication channels, AI-powered conversational messaging, enterprise digital communication platforms, cloud-based messaging infrastructure and omnichannel customer engagement. - The report highlights richer communication services, AI chatbots, end-to-end encryption and cloud-based business messaging as key industry trends. - Mobile IP messaging uses IP-based networks to send text, multimedia and rich media messages over mobile devices. - The technology can supplement or replace traditional SMS and MMS. - The technology supports group chats, file sharing, voice messaging and multimedia communication. - Mobile IP messaging is designed to deliver real-time, cost-effective and feature-rich messaging experiences. - A 2024 International Telecommunication Union estimate said about 67% of the global population, or roughly 5.4 billion people, used the internet in 2023, up from about 64% in 2022.

Between the lines: - The forecast suggests messaging is becoming more infrastructure-like as companies build richer customer contact systems across apps, chatbots and cloud platforms. - The emphasis on security and encryption points to rising concern around privacy and business-grade communications. - The internet-use figures help explain why mobile messaging demand remains tied to broader connectivity gains rather than one single app category.

What's next: - The Business Research Company expects North America to remain the largest regional market in 2025. - Asia-Pacific is projected to post the fastest growth through the forecast period. - The report covers Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa. - The company says its 2026 market reports include market attractiveness scoring, TAM analysis, company scoring matrix graphics, Excel-based forecasting dashboards and market hotspot infographics. - More information is available in the company’s announcement and the sample report.

The bottom line: - Mobile IP messaging is on track for steep growth as secure, app-based communication becomes more central to consumer and enterprise messaging.