Mobile search market seen reaching $111.97 billion by 2030

The mobile search market is projected to climb from $78.99 billion in 2026 to $111.97 billion by 2030, according to The Business Research Company. Growth is being driven by smartphone adoption, AI-powered search tools, 5G, and rising demand for real-time, location-aware results.

Why it matters: - Mobile search is becoming a core gateway to digital content, services, and local information as smartphones remain the main way many people access the internet. - The market’s projected rise to $111.97 billion by 2030 signals continued spending on search tools, advertising, and discovery experiences built for mobile users.

What happened: - The Business Research Company released its Mobile Search Global Market Report 2026 covering market size, trends, and forecasts for 2026-2035. - The report pegs the mobile search market at $78.99 billion in 2026, up from $72.55 billion in 2025. - The report forecasts the market will reach $111.97 billion by 2030. - The report projects an 8.9% CAGR from 2025 to 2026 and a 9.1% CAGR through 2030. - A free sample report and the full mobile search market report are available online.

The details: - The report links recent growth to smartphone adoption, better mobile internet infrastructure, mobile app ecosystems, mobile browser search use, and GPS-enabled devices. - Expected growth drivers include generative AI for search, voice assistants, conversational interfaces, 5G and low-latency networks, real-time context-aware information, and visual and multimodal search. - The report says future trends include AI-driven conversational search tools, voice and multimodal search expansion, hyper-personalized and location-based optimization, and greater use of image-based search. - Mobile search is defined as search through smartphones and tablets to find digital content, services, applications, locations, and information through mobile internet, location data, apps, or browsers. - In October 2023, the GSM Association reported that nearly 4.3 billion people, or about 53% of the global population, used smartphones to access the internet. - The GSM Association also reported that about 80% of mobile internet users were on 4G or 5G devices, up by 330 million users from the prior year.

Between the lines: - The forecast points to a shift from basic mobile search toward more contextual, conversational, and multimodal discovery experiences. - Smartphone penetration remains the clearest demand engine because it expands the number of people with constant access to search. - North America held the largest market share in 2025, while Asia-Pacific is expected to grow fastest during the forecast period. - The report covers Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

What's next: - The report expects adoption to keep rising as 5G coverage expands and users rely more on voice, image, and conversational search. - Asia-Pacific’s growth trajectory will likely be shaped by broader smartphone adoption, better internet access, and improving digital literacy in emerging markets. - The Business Research Company says its 2026 reports include market attractiveness scoring, TAM analysis, company scoring matrix graphics and tables, Excel dashboards, market hotspot infographics, and updated visuals.

The bottom line: - Mobile search is moving from a convenience feature to a fast-growing, AI-shaped discovery layer for everyday digital life.