In-App Advertising Market Growing at 9.2% CAGR | Reach USD 952 Billion by 2034 Globally
In-App Advertising Market 2025
The global in-app advertising market was valued at $390.5 billion in 2024, and is projected to reach $952 billion by 2034, growing at a CAGR of 9.2% from 2025 to 2034.
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Driving Factors
The rising concerns about food safety, increasing healthcare costs, the ease of access to different food safety testing techniques, and the growing demand for nutritious & balanced food components are the factors expected to drive the growth of the global food safety monitoring system market in the forecast period from 2023 to 2032. Digitization of food safety in the food sector and the rising regulatory standard and stringent food safety regulations are expected to offer remunerative opportunities for the expansion of the food safety monitoring system market during the forecast period.
Market Segmentation
The market is segmented on the basis of type, platform type, application type, and region. By type it is segregated into banner ads, interstitial ads, native ads, rewarded video ads, and others. By platform type, it is fragmented iOS, Android, and others. By application type, it is classified into gaming, social media, e-commerce, media & entertainment, and others. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the in-app advertising market analysis Unity Technologies, Alphabet (Google Inc.), AppLovin Corporation, Amobee Inc.(Nexxen International Ltd.), InMobi, Chartboost, Inc. (LoopMe), Smaato Inc. (Verve), Leadbolt Pty Ltd., Liftoff, Inc., PubMatic, Inc., Mintegral, Digital Turbine, Inc., RevX Affle, Entravision Comunications Corporation, AppsFlyer Ltd., Start.io, triplelift, BYYD Inc., Apple Inc., Meta Platforms, Inc.. These players have adopted various strategies to increase their market penetration and strengthen their position in the in-app advertising industry.
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Region wise, Asia-Pacific dominated the market in 2024 and is expected to maintain its dominance in the upcoming years, owing to its large population, rapid smartphone adoption, and high mobile internet usage. Countries like China, India, and Southeast Asian nations have millions of active mobile users, making the region a key target for advertisers. Many users in this region spend a lot of time on mobile apps, which increases opportunities for in-app ads. However, the LAMEA segment is expected to register the highest CAGR during the in-app advertising market forecast period, owing to rise in smartphone penetration, expanding internet access, and increase in investment in digital infrastructure. As more people in these areas go online and start using mobile apps, the in-app advertising market demand is quickly increasing.
On the basis of application type, the social media segment dominated the global in-app advertising market in 2024 and is expected to maintain its dominance in the upcoming years, as social media apps have massive user bases and high daily usage. People spend a lot of time scrolling through platforms like Facebook, Instagram, and TikTok, giving advertisers plenty of chances to display targeted ads. These platforms also collect user data, which helps deliver personalized ads that perform better. However, the gaming segment is expected to register the highest CAGR during the in-app advertising market forecast period, as mobile games are becoming more popular across all age groups. Many games use in-app ads like rewarded videos or interactive ads that fit naturally into the gaming experience, leading to high engagement and better ad results. This makes the gaming segment a strong area for future growth in in-app advertising.
On the basis of type, the banner ads segment dominated the global market in 2024 and is expected to maintain its dominance in the upcoming years. Banner ads are simple, cost-effective, and easy to place within almost any app. They can stay visible on the screen while users interact with the app, helping brands get constant exposure. Their low cost and wide reach make them popular among advertisers, especially for basic awareness campaigns. However, the reward video ads segment is expected to register the highest CAGR during the forecast period, as they offer mutual benefits for both users and app developers. Users willingly watch these short videos to receive rewards like in-game items or app features, leading to higher engagement and completion rates. This format is more interactive and less intrusive, which makes it highly effective and attractive to advertisers aiming for better user response.
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Recent Developments in the in-app advertising Industry:
In January 2025, T-Mobile acquired Vistar Media, the leading provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers throughout their daily lives. Through the T-Mobile Advertising Solutions business, T-Mobile acquired all of Vistars industry-leading capabilities. This includes its intelligent marketplace and technology solutions for buying, selling and managing media campaigns across a global network of more than 1.1 million digital screens provided by nearly 370 OOH media owners and serving more than 3,000 brand partner advertisers.
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